news.buyenne.com

Enlarge (credit: Valentina Palladino)

Apple may be dominating the wearable space, but Fitbit isn't far behind. Long before Apple even made smartwatches, Fitbit made fitness trackers for all types of people who would like to become healthier or advance their training to the next level. And as of late, Fitbit's $129 Alta HR surpassed others as our favorite simple-yet-powerful fitness band that could work for almost anyone.

But now, Fitbit is retiring the Alta HR and replacing it with the new $69 Inspire and $99 Inspire HR fitness trackers. These devices are meant to not only fix some of the shortcomings of the Alta HR but to also attract users who have never worn a wearable before. There are plenty of those people, and Fitbit is betting that a good portion of them don't want a smartwatch and would jump at the chance to spend less on something that's just as capable when it comes to fitness.

We recently spent about a week with the Inspire HR to see for ourselves if Fitbit had taken what Ars saw as the best tracker out there and in fact made it better. And perhaps more importantly to this fitness brand, how compelling is this new wearable for newbies?

AUSTIN, Texas—Growing up in a suburb of a suburb in Pennsylvania, my hometown's main street looked like you might expect: funeral home, gas station/convenient mart, VFW pub... and a taxidermy office. (Back then, the state even gave public schools a day off at the start of deer-hunting season.) As someone more interested in playing text-based adventure games after-hours on my dad's work computer, I never saw the inside of that last communal institution. But I had a pretty crude mental image based on context clues: antlers lining the walls, camouflage outerwear tossed over a chair, pickup truck parked out back with dead animals in the bed.

Hosting its world premiere this week at South by Southwest, the new documentary Stuffed has come to fix this exact kind of misconception. "You get anything from, 'You do taxes?' to 'That's really creepy.'" That's how one profiled taxidermist describes people's reactions when he tells them what he does. (It's easy to see why another taxidermist has rebranded as a "3D-animal preservationist.") "Some folks will lie and say it's not creepy, but in the back of their mind, they think you're Ted Bundy."

The reality, of course, has little to do with any kind of fascination with death or killing. If Stuffed's ~85-minute ride is to be believed, modern taxidermy is as much if not more about art and nature preservation as it is about dead animals.