The contradiction of environmentally sustainable supercar manufacturing

A visit to Lamborghini’s factory involves some beehives, but also a V12 Aventador.

A Lamborghini body undergoes inspection at the factory

Enlarge / A Lamborghini body undergoes inspection at the factory. (credit: Lamborghini)

Approximately 200 miles north of Rome, outside Bologna, lies the small town of Sant'Agata Bolognese, notable as the home of Automobili Lamborghini S.p.A. I recently visited the town and factory, ostensibly to learn about Lamborghini's early sustainability efforts as the supercar manufacturer transitions to hybridization and electrification over the next few years. But first, Lambo put that step into context by dropping me into a V12-powered Aventador SVJ for a drive through the Italian countryside.

A jaunt through busy Bologna and the surrounding roads in such a track-focused Aventador quickly reveals the soul of Lamborghini as an automaker—raucous and enervating, all drama and sensory overload from start to finish. At first, the SVJ nags me as I upshift too soon or downshift too aggressively, but familiarity begins to inspire confidence.

Stop-start traffic in this car borders on torture. Italian traffic impinges upon any hopes of driving at speed. Instead, stuck in lines of unidentifiable hatchbacks never sold in the United States, I navigate narrow roundabouts and merging lanes pinched by barricades and balustrades at nearly every intersection.

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Raspberry Pi 5: Der Raspberry Pi ist auf dem falschen Weg

Mehr Desktop-PC als Bastelrechner: Der Raspberry Pi 5 geht in die falsche Richtung. Ihr Geld sollte die Raspberry Pi Limited anders investieren – wir haben Ideen. Ein IMHO von Johannes Hiltscher (Raspberry Pi, DIY – Do it yourself)

Mehr Desktop-PC als Bastelrechner: Der Raspberry Pi 5 geht in die falsche Richtung. Ihr Geld sollte die Raspberry Pi Limited anders investieren - wir haben Ideen. Ein IMHO von Johannes Hiltscher (Raspberry Pi, DIY - Do it yourself)

Snapdragon X Elite: Qualcomm setzt mit dem Snapdragon X Elite voll auf Risiko

Qualcomm scheint mit dem Snapdragon X Elite endlich das Thema ARM-CPUs ernsthaft angehen zu wollen. Der Erfolg hängt aber sowohl von Partnern als auch der Konkurrenz ab. Eine Analyse von Tobias Költzsch und Martin Böckmann (Snapdragon Summit 2023, Pro…

Qualcomm scheint mit dem Snapdragon X Elite endlich das Thema ARM-CPUs ernsthaft angehen zu wollen. Der Erfolg hängt aber sowohl von Partnern als auch der Konkurrenz ab. Eine Analyse von Tobias Költzsch und Martin Böckmann (Snapdragon Summit 2023, Prozessor)

The Daily Telescope: A new perspective on the power behind Psyche

Launch was awesome, but now comes a painfully long wait.

The business end of the Falcon Heavy rocket launches the Psyche mission.

Enlarge / The business end of the Falcon Heavy rocket launches the Psyche mission.

Welcome to the Daily Telescope. There is a little too much darkness in this world and not enough light; a little too much pseudoscience and not enough science. We'll let other publications offer you a daily horoscope. At Ars Technica, we're going to take a different route, finding inspiration from very real images of a universe that is filled with stars and wonder.

Good morning. It is October 30, and you didn't think I would miss out on a rocket launch photo from time to time, did you?

This photograph was taken earlier this month, on October 13, during the mid-morning launch of the Psyche asteroid mission on a Falcon Heavy rocket with its 27 Merlin engines. The Psyche mission will study a metal-rich asteroid with the same name, and it is NASA’s first spacecraft ever built to study an asteroid that has more metal than rock or ice. It's super intriguing because we don't know what we will find once we get there.

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