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The Danish Ministry of Culture and Rights Alliance have brokered an anti-piracy agreement with various key players in the online media world. Under the new deal, Denmark’s biggest media outlets, advertising companies, and payment processors will try to cut off revenue streams to pirate sites. The list of blocked sites remains private but includes some 350 URLs.
From: TF, for the latest news on copyright battles, piracy and more.
In recent years, various copyright holder groups have advocated for initiatives to cut off funding to pirate sites.
This “follow-the-money” approach is complex as it requires voluntary cooperation from various third-party services such as payment processors, hosting companies, advertisers, and search engines.
In Denmark, local anti-piracy group Rights Alliance has been working on this issue for several years and this week revealed a breakthrough. Together with the Danish Ministry of Culture, the group announced a new anti-piracy deal.
The Codex agreement, which is signed by several of Denmark’s biggest media agencies, advertising outfits, payment processors, and industry organizations, expands an earlier initiative that was limited to the advertising industry.
All parties that signed the deal have agreed to ban pirate sites to the best of their abilities. Ideally, this should lead to fewer ads on pirate sites and decreased payment processing options, among other things. How this is achieved will vary from company to company.
The agreement is the result of an initiative by the Ministry of Culture which started in 2013. Through a government-led series of hearings, various key players were brought together, which ultimately led to the cooperation that was announced this week.
Danish Minister of Culture Joy Mogensen is happy with the progress made and hopes it will help put a dent in the ongoing piracy problem.
“It is important that we stand together to ensure that advertisements for legal services and products do not inadvertently end up on illegal websites and in this way indirectly help to finance illegal activities. That is why I am pleased that there is so much support for the Codex agreement from the key digital players,” Mogensen says.
All signatories agreed to a set of anti-piracy obligations. For example, they will distance themselves from pirate services, implement concrete anti-piracy policies, and block known pirate sites wherever possible.
The known pirate sites are placed on a “cooperation list” which is intentionally kept secret. In fact, signees are specifically forbidden from sharing it with outsiders.
“As a rule, the Cooperation List is not public in its entirety and is only available to those companies who cooperate on the list so that sites with illegal content are not highlighted unnecessarily,” the agreement reads.
TorrentFreak reached out to the Danish Rights Alliance to get some more context. Unsurprisingly, the group couldn’t share the full blocklist but director Maria Fredenslund informed us that it contains roughly 350 URLs including Thepiratebay.org, Popcorn-Time.is, as well as the defunct Grooveshark.com site.
These URLs are based on Danish site-blocking orders, issued by local courts. However, the Rights Alliance would like to see it expanded in the future. For example, sites can be added based on set criteria, similar to WIPO’s piracy blacklist.
“This list is based on dynamic court orders, however, we believe that it is essential to expand with sites which are illegal based on approved criteria – inspired by WIPO’s list,” Fredenslund tells TorrentFreak.
Time will tell how effective the Codex agreement will be. TorrentFreak reached out to two signees, media and advertising agency OMD and the publishing industry organization Danske Medier, but both said they have no way to directly measure the effects.
Allan Sørensen from Danske Medier says that individual publishers always had the option to block campaigns from illegal sites. However, that wasn’t always easy, as not all ads are separately approved and it’s not always clear what a pirate site is. With the Codex blocklist, this will be easier.
“It’s safe to say that a lot fewer banners from copyright-infringing sites are being shown as a consequence of this initiative and it has greatly improved the efforts needed from publishers and the legal certainty in the matter,” Sørensen says.
While that is certainly true, there are always advertising companies who won’t shy away from pirate sites. Some even seek them out specifically. And on the payment side, some cryptocurrencies are impossible to cut off.
More information on the Codex agreement and other signatories, which also include Microsoft News, Adform, Jubii Media Group, Eurocard, and Xandr, is available on the Rights Alliance website.
From: TF, for the latest news on copyright battles, piracy and more.
“Walton Goggins as a charming, country idiot” should be all you need to hit play.
The trailer for Hulu's John Bronco.
John Bronco—Hulu's new sub-40-minute mockumentary about a "lost" "Ford pitchman"—is a good idea, well-executed. What if you took the competent-idiot Southern charm of Justified's Boyd Crowder, but, instead of an Appalachian criminal, made the character the unlikely pitchman for a beloved classic SUV, who oozes over-the-top marketable machismo a la the Marlboro Man? And... what if you can get Walton Goggins himself to play the S.O.B? To call that comedic premise excellent, well, "It'd be like saying, 'I Can't Believe It's Not Butter is just margarine...' which I guess it is," as one interviewee describes Bronco.
In case the title alone doesn't explain the premise: sometime around the 1960s, Ford had a rugged SUV, called the Bronco, lined up for the masses. But it needed a way to sell this new contraption. The company decided it would enter a prototype of the vehicle in the Baja 1000, a famed off-road race. It needed someone tough enough to handle this beast of a vehicle and course, so it sought out whoever seemed to be the most rugged guy in the region—a rodeo champ named John Bronco. John Bronco chronicles the (to be clear, fictional) man's rise, fall, and disappearance before trying to figure out where the legendary ad icon is now.
The team behind John Bronco—Director Jake Szymanski (HBO's Tour de Pharmacy) and producer Marc Gilbar—started on the idea in 2019 but ultimately timed the project for maximum impact when they learned Ford had real-life plans to relaunch the iconic Bronco late this summer. According to The Ringer, the team met directly with Ford and earned access to the company's marketing archives, which get mined thoroughly for aesthetic and pseudo-accuracy in the film. For instance: if you, too, were also born after the mid-1980s, maybe it'd be surprising to learn Doug Flutie had enough of a Q score to actually hawk cars for Ford in 1985 (though the original ad does not seem to end in tragedy).
Einiges spricht dafür, dass sich das ultra-konservative Land umorientiert. Dass es noch vor der US-Präsidentschaftswahl zu einer offiziellen Erklärung kommt, ist allerdings unwahrscheinlich
Rear-drive and a revvy V10 are a recipe for sideways thrills—if you want them.
The all-wheel-drive Lamborghini Huracán Evo was determined to be too drama-free, so now Lamborghini has made a $214,366 rear-wheel-drive version. Which is a lot, but it's a massive $50,000 cheaper than the all-wheel-drive version we tested in 2019. [credit: Lamborghini ]
"Hang back for a second so I can show you the course," Dean DiGiacomo says over the radio as we approach the skid pad in a pair of 610hp (455kW), Skittle-colored Huracáns.
A professional racer and the chief instructor for Lamborghini's various performance schools—which range from customer track days to an intensive training programs for the automaker's Super Trofeo wheel-to-wheel racing series—DiGiacomo takes a moment to explain the vehicle settings I'll need to select before he sets off on a demonstration pass.
The matte purple machine arcs gracefully from one cone of the figure eight to the next, V10 wailing as it turns rubber into smoke. Before I know it, DiGiacomo is already back in the pit area and it's my turn to give it a go. "Now, do it just like that," a photographer says to me with a knowing grin. We share a laugh. But how hard can it be, right?
“Diese Wirtschaftsform wird alles überleben”, schreibt Franziska Augstein in der SZ. Ein Kommentar
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