British government starts pushing social distancing via in-game ads

Dirt Rally, Candy Crush Saga among games broadcasting “Stay Home, Save Lives.”

Why would you ever go outside when you have <em>Dirt Rally</em> to play inside?

Enlarge / Why would you ever go outside when you have Dirt Rally to play inside?

As governments around the world urge their citizens to "Stay at home, save lives," the UK Department for Digital, Culture, Media and Sport is using in-game advertising to get that message in front of a younger audience of video game players.

The messaging is already appearing through in-game banners in Codemasters' Dirt Rally 2.0, which will be offered as a free PlayStation Plus title this month. Rebellion titles like Sniper Elite and Strange Brigade, meanwhile, will display the message before the start of each game. And King's Candy Crush Saga will insert the PSA amid the usual interstitial advertising for millions of free-to-play players.

"At Codemasters we came to realize that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the coronavirus communication effort," Codemasters VP of Business Development Toby Evan-Jones said in a statement. "It’s fantastic to see conversations already being sparked amongst our community."

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Origin’s EON15-X is a laptop with AMD Ryzen desktop chips (available for $1624 and up)

The Origin EON15-X is a high-end laptop with the heart of a desktop computer. Available with up to a 12-core AMD Ryzen 9 3900 CPU, the system packs more horsepower than almost any other laptop on the market… except maybe XMG’s Apex 15, whic…

The Origin EON15-X is a high-end laptop with the heart of a desktop computer. Available with up to a 12-core AMD Ryzen 9 3900 CPU, the system packs more horsepower than almost any other laptop on the market… except maybe XMG’s Apex 15, which supports up to a 16-core Ryzen 9 3950X processor. It looks […]

TCL launches its 10-series smartphones with prices ranging from $250 to $500

After spending the past few years manufacturing phones sold under the BlackBerry and Alcatel brands, TCL is launching a line of smartphones under its own name. They all have quad cameras, big screens, and price tags below the $500 mark. They also all h…

After spending the past few years manufacturing phones sold under the BlackBerry and Alcatel brands, TCL is launching a line of smartphones under its own name. They all have quad cameras, big screens, and price tags below the $500 mark. They also all have headphone jacks and microSD card readers. The TCL 10 Pro is a […]

Aircraft carrier captain lost his command because of “Catch-22” COVID-19 dilemma

Navy Secretary: “We… expect more from the Commanding Officers of our aircraft carriers.”

Captain Brett Crozier addresses the crew of the aircraft carrier USS <em>Theodore Roosevelt</em> on November 1, 2019.

Enlarge / Captain Brett Crozier addresses the crew of the aircraft carrier USS Theodore Roosevelt on November 1, 2019. (credit: Sean LYNCH / US NAVY / AFP)

There has been a great deal of outrage expressed over acting Secretary of the Navy Thomas Modly’s decision to “relieve” Captain Brett Crozier of his command over the aircraft carrier USS Theodore Roosevelt after Crozier raised the alarm over a COVID-19 outbreak aboard his ship. Crozier’s letter was leaked to the San Francisco Chronicle, and Modly called the letter "poor judgement" by Crozier.

Modly had said on April 1 that Crozier’s actions "would absolutely not result in any type of retaliation," stressing the need for commanding officers to be candid about their concerns. But that was apparently an April Fool’s prank, as Modly moved the next day to dismiss Crozier because he had gone outside the chain of command.

There are two schools of thought on Crozier’s dismissal. The Navy’s official position is that Crozier stepped out of line by blasting a letter to "20 or 30" people in the Navy, didn’t walk down the passageway to go through his direct superior to elevate the request, and created unneeded panic. His own crew and many observers not hampered by their office believe that Crozier did the right thing and that the Navy—and the Trump administration—are shooting the messenger of bad news.

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