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The Red phone. It's scary looking. [credit: Red ]
Late last year, professional movie camera company Red dove into the smartphone market with the extremely industrial-looking Red Hydrogen One. It was big, ugly, and built with carbon fiber and aluminum, just like Red's ~$20,000 movie cameras. But other than a 3D display and the aggressive design, the $1,300 Hydrogen One was built from mostly standard smartphone parts. The main sales pitch for the device was Red's modular accessory system, which someday promised to bring a real Red-developed camera sensor to the Red smartphone. It now sounds like the modular system is dead. Red has scrubbed the mention of the modules from its website and announced "radical changes" to its smartphone program that seemingly include a new device with a Red sensor built in.
Anyone familiar with the company would naturally expect a Red smartphone to come with a great camera. Instead, Red used off-the-shelf smartphone parts and turned in a device with standard camera performance. The modular accessory system was due out in 2019, and it was supposed to work via a set of copper contacts on the back. Besides a promised power pack and expandable storage modules, this was supposed to be the way to finally put Red's camera magic into its smartphone. The "cinema grade camera module" would have doubled or tripled the thickness of the phone, but it would have come with a Red sensor and a removable lens system.
The camera module photo and any other mention of modules was quietly removed from Red's website almost a month ago (you can compare this archive to the live site). After Red forum members started to notice, Red founder Jim Jannard made a vague and incoherent statement addressing the move. Jannard admitted that the Hydrogen smartphone project ran into "a series of obstacles," and he said that "changes" were coming to the program. At no point did Jannard say that the modular system would continue to be developed, and with the removal of the photos, we're going to call the modular system dead.