As expected, the massively popular online shooter Playerunknown's Battlegrounds (PUBG) has been followed by a wave of imitators, particularly on smartphones. But it has been unclear if or when the game's creators would ever consider legal action against any of these copycats. In particular, a brief chest-puffing incident involving the similar, and hugely popular, Fortnite Battle Royale came and went last year without incident.
That changed on Monday with a suit filed against NetEase, a Chinese game publisher with two very PUBG-like games on smartphones. The suit, filed in Northern California's US District Court by PUBG Corp (a wholly owned subsidiary of Korean game publisher Bluehole), alleges both copyright and trademark violations by NetEase's mobile-only games Rules of Survival and Knives Out.
Much like PUBG, NetEase's games offer 100-person online battles on an island that players parachute onto. The battles revolve around a constantly shrinking "safe zone," a specific set of military-grade weapons and armor, and a variety of island-crossing vehicles. What's more, NetEase's games beat PUBG to iOS, which invited a substantial number of "PUBG on phone" comparisons before the official version finally hit mobile devices.