Defense of Gwyneth Paltrow’s Goop offers case study on how to sell snake oil

While trying to hammer a medical blogger, Goop nails the best ways to sell BS.

Enlarge / Gwyneth Paltrow attends book signing at goop-in@Nordstrom on June 8, 2017 in Los Angeles, California. (credit: Gety | Phillip Faraone)

This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet—and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it was a perfectly crafted reference guide for how to sell snake oil.

It’s really quite impressive.

In case you’re unfamiliar—or just need an empowering refresher—Goop is a site directed mostly toward affluent women that peddles pricy products and overuses the word “empower” while dabbling in many forms of pseudoscience and quackery—from homeopathy to magic crystals and garden-variety dietary-supplement nonsense. Despite all logic and much hope for humankind, Goop has proven successful. With a posh, new-age vibe and Paltrow’s celeb status, it raised $15 to $20 million in venture capital last year alone. This year, the Goop group teamed with Condé Nast to begin publishing a quarterly print magazine as well as digital content. (Condé Nast also owns Ars, by the way.)

Read 23 remaining paragraphs | Comments

Review: Flying the super-small, super-fun DJI Spark

For those who never thought they’d want a drone, the Spark might change your mind.

Fun was had flying the DJI Spark - only one minor crash. (video link)


If you're flying a drone in a public place like a park, you're going to get some looks. While consumer drones are becoming more widely available and more popular, they're still novel to most consumers. Until recently, most drones were too big and conspicuous to comfortably take anywhere, not to mention the hundreds to thousands of dollars you'd have to spend to get one.

But drone technology is improving fast, and DJI is rolling along with it. Its Mavic Pro drone was praised for its small size and reasonable price when it first came out at the end of 2016, and less than a year later, we now have the Spark. This $499 drone is incredibly small, doesn't break the bank, and has a bunch of exciting features designed for anyone to use.

Read 2 remaining paragraphs | Comments

Disney & Lenovo developing Star Wars augmented reality headset

Disney & Lenovo developing Star Wars augmented reality headset

Put on a headset, glance at the table in front of you, and play a game of Star Wars-style HoloChess, with moving characters. Or pick up an accessory that looks like a light saber handle, and watch it come to life as you do battle in your living room. That seems to be the idea […]

Disney & Lenovo developing Star Wars augmented reality headset is a post from: Liliputing

Disney & Lenovo developing Star Wars augmented reality headset

Put on a headset, glance at the table in front of you, and play a game of Star Wars-style HoloChess, with moving characters. Or pick up an accessory that looks like a light saber handle, and watch it come to life as you do battle in your living room. That seems to be the idea […]

Disney & Lenovo developing Star Wars augmented reality headset is a post from: Liliputing

Amazon Echo 2: Neuer Alexa-Lautsprecher orientiert sich an Apples Homepod

Ein kompakteres Gehäuse und trotzdem ein besserer Klang, das will Amazon mit der zweiten Generation des Echo-Lautsprechers schaffen. Das Alexa-fähige Gerät könnte damit klanglich eine würdige Konkurrenz zu Apples Homepod-Lautsprecher werden. (Echo, Amazon)

Ein kompakteres Gehäuse und trotzdem ein besserer Klang, das will Amazon mit der zweiten Generation des Echo-Lautsprechers schaffen. Das Alexa-fähige Gerät könnte damit klanglich eine würdige Konkurrenz zu Apples Homepod-Lautsprecher werden. (Echo, Amazon)

Anytime: Amazon soll an einem Whatsapp-Konkurrenten arbeiten

Amazon will wohl bald im Messenger-Markt aktiv werden und plant eine Konkurrenz zu Whatsapp. Derzeit befragt Amazon Kunden nach ihren Wünschen für einen Messenger-Dienst. (Amazon, Instant Messenger)

Amazon will wohl bald im Messenger-Markt aktiv werden und plant eine Konkurrenz zu Whatsapp. Derzeit befragt Amazon Kunden nach ihren Wünschen für einen Messenger-Dienst. (Amazon, Instant Messenger)

Kartellamt: Mundt kritisiert individuelle Preise im Onlinehandel

Der Chef des Bundeskartellamts sieht die flexiblen Preise im Onlinehandel kritisch. Die Vergleichsmöglichkeiten verändern sich für die Kunden. Eine aktuelle Umfrage zeigt, welch enorme Bedeutung Amazon auf den hiesigen Handel mittlerweile hat. (Amazon, Onlineshop)

Der Chef des Bundeskartellamts sieht die flexiblen Preise im Onlinehandel kritisch. Die Vergleichsmöglichkeiten verändern sich für die Kunden. Eine aktuelle Umfrage zeigt, welch enorme Bedeutung Amazon auf den hiesigen Handel mittlerweile hat. (Amazon, Onlineshop)

That Horrible Sinking Feeling When You See a Pirate’s Dark Future

After more than a decade writing about piracy, viewpoints inevitably twist and turn but it’s still the human elements that manage to stir up emotions. Stories about site operators ending up fined or jailed are commonplace, but seeing the car crash from the beginning isn’t pleasant. These are human beings, after all.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.

In the very early days of BitTorrent, making a list of decent file-sharing sites wasn’t particularly difficult. There was a list of ten or so that everyone knew, with a couple of dozen sundry others that mattered to the people who ran them and few others.

Then, out of nowhere, everything exploded. Soon it was impossible to keep up, sites appeared like mushrooms overnight and the lists got longer and longer. Today there isn’t a comprehensive list anywhere that can claim to cover them all, although some anti-piracy outfits think they’re close.

With that in mind, whenever a new and significant site or service appears seemingly out of nowhere, it’s always of interest to us at TF. With so many other pirate competitors around, how did this one manage to burst to the top so quickly? And, of course, when is it likely to do something newsworthy and how can we get in touch?

Getting information often involves asking around contacts built up over the years but everyday Internet tools also do a great job. After seeing where a site is hosted (special thanks to Cloudflare for making that more difficult), one of the early ports of call is a basic domain WHOIS. In the early days, these were often a goldmine. Today, thanks to increased security awareness, they’re much less useful.

But not always.

A couple of months ago it became apparent that a new streaming site/service was getting a lot of attention on various discussion platforms. The people who tried it said it was good, one of the best they’d seen actually. There was a lot of praise for the people behind the site too but no contact of mine had any idea who they were. That’s the idea, of course, but having this information never hurts when building the bigger picture.

So off to WHOIS we go, expecting something useless. A name was there alongside an address, but they’re often fake so there’s never much optimism at this point. Google StreetView showed the address exists but it never stood out as authentic. However, there was an email address and a reverse search showed that other domains were connected to the same person.

In the old days, nobody thought to isolate their pirate activity from their other stuff, so searches like this were usually quite useful. These days people are more savvy. Correction: some people are.

Although the same name was present on the other non-piracy related domains, the street address was different but the same on each. One of the domains also had a phone number that was confirmed real. So, armed with a name, email address and this telephone number, a Google search was formulated and a handful of results came up. One in particular stood out.

The page had been indexed by Google some time ago but the posting on the third party site had gone, probably because it became outdated. Of course, the Internet never forgets and Google Cache returned the post to its former glory. The forum post had been made by a somewhat likeable unemployed guy, clearly brilliant with computers, trying to get back on his feet with a fresh job.

I’m not entirely sure what image people have when they think of people who run pirate sites but much of the media has been bathed in the images of The Pirate Bay founders and their “screw you” approach. But this guy was polite to a fault and didn’t mind telling the forum’s users that despite his undeniable skills managing servers, he’d been battling depression and could no longer work full time.

At this juncture, you realize that while at one point you’d been trying to find out something about a swashbuckling pirate, instead you’ve actually found a real-life and perhaps vulnerable human being. And with further crucial details culled from this post (that linked to a previously uncovered domain and sundry other pieces of private information), there was little doubt this was the same guy.

Several weeks after that plea for work, the streaming site/service that prompted these searches got off the ground and as far as we know has been going full steam ahead ever since. It wouldn’t be a surprise, however, to see it disappear in a cloud of smoke.

All of the information above, when put together, leads to a proper company, run by a gentleman with the same name as the one in the domain’s WHOIS. The address for the company is fake, which offers some security, but the guy doesn’t appear to have considered that it’s possible to cross-reference with other companies incorporated in the past. In this case, the second company leads to his home address and other members of his family.

It’s a strange mixture of feelings when digging around on the Internet like this pays off. On the one hand, there’s a sense of achievement in piecing together the puzzle for research purposes. But on behalf of the guy at the other end, in this case there’s a sense of impending doom. Yes, he’s breaking the law. Yes, he should know better. But we’ve been writing about this stuff for long enough to know what might come next.

With just a few minutes of searching, there’s not much more to learn about this guy now, apart from his online alias, which is what I was hoping to find out in the beginning. In some ways i’d settle for that now – it’s not pleasant worrying about the future of people you don’t even know.

The bottom line is that i’m probably not alone in searching for this kind of information. Given the size of the operation, the attention it’s already receiving, and the content it offers and where, this same information is likely to be common knowledge at one anti-piracy group at least.

We all know it’s impossible to scrub the Internet clean but what’s most amazing in 2017 is that brilliant computer engineers have no idea how to keep themselves safe online. In this case, if it all goes bad, a criminal prosecution is likely. Upon conviction and given similar previous cases, a jail sentence is probable.

Unless this is the best decoy job ever undertaken by a careful pirate. In which case, it’s by far the best i’ve ever seen. Bravo…

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.

Augmented Reality: Lenovo und Disney stellen Star-Wars-Headset vor

Unter dem Titel Jedi Challenges wollen Lenovo und Disney schon bald ein Augmented-Reality-Headset veröffentlichen, mit dem Sternenkrieger das Lichtschwert schwingen oder eine Partie Holo-Chess spielen können. (Star Wars, Lenovo)

Unter dem Titel Jedi Challenges wollen Lenovo und Disney schon bald ein Augmented-Reality-Headset veröffentlichen, mit dem Sternenkrieger das Lichtschwert schwingen oder eine Partie Holo-Chess spielen können. (Star Wars, Lenovo)

You must watch this Star Wars: The Last Jedi behind-the-scenes video

Not to put too fine a point on it, OMFG it looks really freakin’ awesome.

It's a behind-the-scenes look at the next Star Wars flick, and everything is proceeding according to my plan that this movie will be ridiculously awesome.

As soon as it was announced that Rian Johnson would be writing and directing The Last Jedi, I was sold on this flick. Johnson's previous movies include Looper and Brick, which are both incredible, action-packed indies.

We've seen some glimpses of the movie in a teaser trailer, but we get a pretty concentrated dose in this behind-the-scenes vid that shows off some cool fight scenes (Rey with a light saber!) and a bunch of weird new creatures (WTF is that glassy-looking fox?). Also, it's always fun to hear John Boyega, who plays ex-Stormtrooper Finn, using his real-life British accent. We also see some great footage of Carrie Fisher (hard not to get a little choked up there).

One of the themes of this video seems to be that Johnson's script is going to be a little shocking. Given that there's a chase scene in Looper that haunts my dreams to this day, I can absolutely believe that there will be a few unhinged moments in The Last Jedi.

Read 1 remaining paragraphs | Comments

The first shiver-inducing trailer for A Wrinkle in Time is here

The dark, weird novel gets an adaptation that looks stunning and smart.

It's the first teaser trailer for A Wrinkle in Time, and it looks appropriately creepy and insane.

A lot of geeky, imaginative kids grew up with their faces jammed inside a copy of Madeleine L'Engle's book A Wrinkle in Time. It's the story of a family of science and math geniuses that gets tangled up in a physics experiment that has metaphysical implications. This new film adaptation has the perfect balance of creeping horror and gorgeous, Wizard of Oz-like wonderscapes.

A Wrinkle in Time is the first book in a trilogy that is basically the forerunner to the His Dark Materials books by Philip Pullman. It's science fiction that takes seriously the idea that sufficiently advanced technology looks like magic. Our hero Meg's father has discovered how to use a five-dimensional tesseract to "fold time" and travel instantaneously across vast distances in space. When he goes missing, Meg is visited by three mysterious women who are basically aliens, witches, and scientists rolled into one. They tell Meg that only she can rescue her father, so she "tessers" across dimensions to find him, accompanied by her little brother Charles Wallace and their friend Calvin (both geniuses, of course).

Along the way, they encounter terrifying and amazing alien worlds, and they eventually head toward a showdown on an authoritarian world run by a computer. We catch glimpses of this world in the trailer, where all the children are bouncing their balls in unison. It seems like some of the book's adventures will be preserved for the movie.

Read 3 remaining paragraphs | Comments