Amazon apparently never stops thinking about possible perks it could add to its annual $99 Prime membership, and the next feature could be live sports. A report from The Wall Street Journal suggests Amazon is in talks with professional sport organizations including Major League Baseball, National Basketball Association, and the National Football League to negotiate the rights to stream live games and events.
According to the report, Amazon is looking at creating a premium sports package that it could include in Amazon Prime memberships. If it comes to fruition, a sports package could draw a lot of new customers to Prime, which already offers free two-day shipping, Amazon Video streaming of TV shows and movies, music streaming with Prime Music, the Prime Reading library of free e-books, and more. It would also be a big way for Prime to stand out among other streaming services, particularly Netflix, which has steered clear of sports since most people don't want to watch a football game after it's over.
Not only does Amazon want to continue to beef up Prime, but it's also trying to compete with other companies making deals for sports content. Twitter signed a deal with the NFL to stream 10 Thursday Night Football games during the 2016 season, and Facebook live-streamed the National Women's Soccer League opener back in August. In a time where streaming services are incredibly popular, live sports is a major reason why people still pay for pricey cable packages. A good example is DirecTV, which saw a big subscriber bump when it began offering the premium NFL Sunday Ticket package.