
Month: July 2016
BitTorrent Users Present a Goldmine of Marketing Opportunities
Most file-sharers are aware they’re being watched but that doesn’t always have to be as bad as it sounds. Speaking with TorrentFreak, analytics company Peerlogix says it monitors millions of “well educated and tech-savvy” torrent users and leverages their content consumption habits for marketing purposes.
Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.
After years of aggressive litigation against hundreds of thousands of file-sharers, by now the message should be sinking in. Peer-to-peer networks, BitTorrent included, are very public and anyone with the know-how can look in.
Commonly, most of the people doing the monitoring have anti-piracy motives. Some aim to assess how much business may or may not be disappearing due to unauthorized sharing. Others spy with the sole intention of extracting cash settlements from users. US-based Peerlogix has a different agenda.
“We formed the company in 2013 out of a need of independent film studios. The types you see with $100k to maybe $1M budgets. We wanted to show them how to sell their films better,” says Peerlogix CEO and Co-founder William Gorfein.
With no chance of a Netflix deal, Gorfein says these studios often relied on sales to foreign countries that had a demand for American films.
“The problem is, these guys are artists, not analytics pros. Where would the movie be popular? Germany? South Korea? Because these guys typically didn’t have a clue, we felt there would be room for us to step in. We’d be the analysis side,” he explains.
“A film would be released, we could see the countries it’s popular in, and we’d then make introductions to key people in international markets to help broker film distribution deals. That was the idea at least, and our business model was to make money on the analytics.”
In 2014, Peerlogix became a measurement company, similar to Nielsen and comScore, but one gathering data from BitTorrent networks, the only fully international means to obtain video and music content online.
“Going to plan a new tour for an up and coming artist? Let us use this information together to help plan the cities the artist should be in. Trying to produce and finance a movie for international markets? Let’s finally use this activity to see which A and B list actors are popular in foreign markets,” Gorfein says.
In the music sector, Peerlogix has undertaken digital advertising projects for music festivals, gathering consumption data from torrent swarms to improve sales.
“Our goal is to show artists that there’s an entire segment of fans they’re not reaching. That the demographics look great, and that extra tickets and merchandise can be sold as a result of reaching them,” Gorfein explains.
“Your YouTube efforts are garnering X ROI, your social media efforts are giving you Y ROI – but how about the fans on torrents? There are millions, so we’ve been showing artists that there’s an equivalent ROI that can be realized from torrenters (without lawsuits!) and that it’s a necessary strategy to incorporate.”
For those more interested in the mechanics, Peerlogix told us that they’re close to being able to monitor every publicly available torrent.
“As far as protocols go, this includes conventional tracker servers, DHT (and subsequent magnet links), and Peer Exchange (PEX). DHT, by and large, makes up the bulk of the incoming data we collect,” Gorfein says.
“The conventional tracker servers were the simplest to track and mine. We were able to get that ability launched and running after our first few months and with relative ease. DHT is far trickier.”
Once harvested, the data is crunched and shared with third party companies, typically agencies who target individuals with advertising on multiple platforms.
“Does a consumer products company want to advertise to all viewers of Modern Family on ABC? If so, they will need to incorporate the 20% of the viewers that choose to do so via torrents, and that’s where we come in,” Gorfein says.
In order to add value to their service, Peerlogix works with other companies to augment harvested torrent information with demographic and behavioral data. That has provided some valuable insights into the nature of BitTorrent users.
“A eureka moment occurred when we saw that the demographics behind torrent households are borderline incredible – well educated, large discretionary dollars to spend and tech-savvy,” Gorfein says.
“Did you know that homes watching Real Housewives on torrent also have high affinities for fishing? Or that downloaders of Tomb Raider have a 3.3x greater likelihood of watching Game of Thrones? Or that these same Tomb Raider players love the X-Men and Hunger Games series? Me neither but the numbers speak for themselves,” he concludes.
Being monitored for advertising purposes is a daily occurrence for everyone using the Internet, whether that’s on the web or even BitTorrent. Not everyone likes it, but when a timely job opportunity lands on the mat due to the latter, things might not be so bad.
More information on Peerlogix can be found here.
Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.
Die Woche im Video: Wirbel um Wasserwerke, Pokémons und Autopiloten
Wir haben Sicherheitsprobleme in Kraftwerken aufgedeckt. Tesla verteidigt sein Assistenzsystem. Und Pokémons besetzen Deutschland. Sieben Tage und viele Meldungen im Überblick. (Golem-Wochenrückblick, Internet)

MPAA Plan Could Make It Easier for You to Find Pirated Movies on YouTube
The MPAA wants YouTube to get tough, not only on pirated movies, but also on fake pirated movies uploaded onto the site to trick users.Most YouTube users should be aware of these fake uploads, where from the preview image and even the video’s length, i…

Most YouTube users should be aware of these fake uploads, where from the preview image and even the video's length, it appears to be the correct content. But playing the movie will only result in a blank video, usually with a message to visit a third party site to obtain the actual movie. Users who throw caution to the wind and follow the links will rarely find what they're looking for, and will be instead met with malware or unrelated downloads.
The presence of fakes on YouTube also makes it increasingly hard for pirates to find real pirated content, and contributes to giving piracy its bad reputation when it comes to malware. It may in fact be one of the best ways to deter users from going down the piracy route, at least on YouTube.
Which is why is was unexpected that Hollywood, via the MPAA, has made fake pirated uploads an issue in its on-going war against Google. The MPAA tweeted an article written by Vox Indie's Ellen Seidler, who went into detail just why fake uploads are a problem, not just for pirates, but for content owners too.
The crux of the problem, according to Seidler, is the fact that YouTube's anti-piracy system, Content ID, can fill up with these fake videos when rights-holders try to manage content removal.
"Removing them is an incredibly time-consuming task as it seems YouTube has purposely chosen to make the Content ID dashboard as inconvenient as possible for users," writes Seidler.
It appears Seidler and the MPAA both want YouTube to take proactive action against these fake uploads, even if it could make YouTube movie piracy viable again. The MPAA may also see any proactive action on YouTube's part as a thin-wedge in its campaign to get Google to proactively remove pirated content, not just from YouTube, but from its search results too.
[Via Vox Indie, MPAA]
Sorry, there’s no more porn with your Starbucks latte
Coffee chain’s move follows McDonald’s, Chick-fil-A, Panera Bread, and Subway.

(credit: Bradley Fulton)
Starbucks said Friday it would soon add porn-blocking filters to its public, in-store Wi-Fi. The move follows McDonald's, which disclosed this week that it had blocked the hamburger-eating public from accessing Wi-Fi-enabled porn at its restaurants.
"Once we determine that our customers can access our free Wi-Fi in a way that also doesn't involuntarily block unintended content, we will implement this in our stores," Starbucks said in a statement. "In the meantime, we reserve the right to stop any behavior that interferes with our customer experience, including what is accessed on our free Wi-Fi."
The group Enough is Enough and the National Center on Sexual Exploitation have been putting pressure on companies that provide free Wi-Fi to the public to block porn sites.
Mobile carriers aren’t doing enough to fight robocalls, senators say
Republican and Democrat ask CTIA to prevent robocalls to reassigned numbers.

(credit: Federal Trade Commission)
Two US senators are urging the mobile phone industry to fight robocalls and texts by creating a database of phone numbers that have been reassigned from one customer to another.
Reassigned numbers are one of the major contributors to unwanted calls and texts, and carriers haven't done enough to fight the problem, said US Senators John Thune (R-S.D.) and Ed Markey (D-Mass.). The lawmakers wrote a letter today to CEO Meredith Attwell Baker of CTIA–The Wireless Association, a lobby group that represents AT&T, Verizon Wireless, T-Mobile USA, Sprint, and other mobile carriers.
Thune and Markey "believe wireless carriers may have an opportunity to provide consumers and businesses more needed relief by establishing a reassigned numbers database, containing a list of cell phone numbers that have changed ownership," they wrote. "Periodically, consumers receive unwanted robocalls and robotexts because the previous holder of the phone number provided consent. Not only are robocalls and robotexts to reassigned numbers a nuisance to consumers, but they also create liabilities for calling parties."
Fake Pokémon Go app on Google Play infects phones with screenlocker
“Pokemon Go Ultimate” requires battery removal or Device Manager to be uninstalled.

Badware purveyors trying to capitalize on the ongoing Pokémon Go frenzy have achieved an important milestone by sneaking their fake wares into the official Google Play marketplace, security researchers said Friday.
Researchers from antivirus provider Eset report finding at least three such apps in the Google-hosted marketplace. Of the three, the one titled "Pokemon Go Ultimate" posed the biggest threat because it deliberately locks the screen of devices immediately after being installed. In many cases, restarting an infected phone isn't enough to unlock the screen. Infected phones can ultimately be unlocked either by removing the battery or by using the Android Device Manager.
Once the screen has been unlocked and the device has restarted, the app—which by now has the title PI Network—is removed from the device's app menu. Still, it continues to run in the background and surreptitiously clicks on ads in an attempt to generate revenue for its creators.
HP Elite x3 price at $799 (Windows phone for enterprise)
The HP Elite x3 is the Windows smartphone I think some people were hoping the Microsoft Lumia 950 and 950 XL would be. It has top-tier specs, support for Microsoft Continuum software so you can connect a keyboard, mouse, and external display to run Universal Windows apps in desktop mode… and it uses virtualization to let enterprise users interact with legacy Windows apps as well.
But those features don’t come cheap.
Continue reading HP Elite x3 price at $799 (Windows phone for enterprise) at Liliputing.

The HP Elite x3 is the Windows smartphone I think some people were hoping the Microsoft Lumia 950 and 950 XL would be. It has top-tier specs, support for Microsoft Continuum software so you can connect a keyboard, mouse, and external display to run Universal Windows apps in desktop mode… and it uses virtualization to let enterprise users interact with legacy Windows apps as well.
But those features don’t come cheap.
Continue reading HP Elite x3 price at $799 (Windows phone for enterprise) at Liliputing.
Killer Instinct’s original ‘90s soundtrack to get sexy vinyl release
Also comes in EVO-related limited edition; locked groove has “COMBO BREAKER!” shout.

Killer C-C-C-Cuts! (credit: iam8bit)
You'd be forgiven for scoffing at limited-edition vinyl album releases, whether because you mock them as the stuff of snooty hipsters or because you take issue with their supposed sound-reproduction superiority. But I will defend to the death anybody who lovingly manufactures gatefold-sleeve albums—or, at least, the ones that are dedicated to retro video game soundtracks.
This new niche genre of gaming product actually didn't kick off until late last year, when British company Data Discs began publishing remastered vinyl soundtracks of classic Sega games. Gaming-merch company iam8bit has also gotten in on the fun with its own line of albums. Ars doesn't typically write about album launches, but we're making an exception for Killer Cuts: the Killer Instinct soundtrack.
Why? Because the soundtrack for the original 1995 arcade game was a veritable soup of genres and sound samples, which makes it one of the most interesting candidates for iam8bit's remastering process. The soundtrack won't start shipping in its vinyl edition until October, but preorders kicked off Friday as a promotion linked to this weekend's hugely popular EVO fighting game tournament. The vinyl will come in one of three covers, each with the record colored to match the character on its front. This weekend only, interested fighting-music fans can score KI's green-vinyl Fulgore edition with metallic paper. Also, pre-order customers are automatically entered to win a pretty cool-looking Fulgore figurine.
Wiped out phone market means that Windows 10 will miss one billion user mark
Windows 10 is growing fast, but without 50 million phones a year it’s not fast enough.

Windows 10 runs on many different kinds of hardware, from the giant Surface Hubs down to itty bitty IoT things.
As part of its pitch to developers, Microsoft said that it was aiming to have 1 billion devices—PCs, tablets, phones, Xboxes, HoloLenses, and whatever else can run the operating system—within the first two to three years of its availability. That target is now off the table, reports Mary Jo Foley.
In a statement, the company said:
Windows 10 is off to the hottest start in history with over 350M monthly active devices, with record customer satisfaction and engagement. We're pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices. In the year ahead, we are excited about usage growth coming from commercial deployments and new devices—and increasing customer delight with Windows.
The issue is mobile. At the time of the prediction, Microsoft was counting on selling 50 million Windows phones a year. These were an important part of the 1 billion devices, because one of the key selling points of Microsoft's Universal Windows Platform is the way it enables developers to easily adapt their software for the many different form factors that Windows supports. Phones were expected to be the largest of the non-PC form factors, but a series of missteps has seen Microsoft's phone sales collapse.
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