Editor's note: Though this isn't usual Ars Technica fare, we're publishing a non-tech story because we had a reporter with deep personal experience relevant to a topic of national interest.
In 2005, both of us became fixated on a late-night infomercial that promised access to "hundreds of billions of dollars" in "free government money." As journalism grad students at the time, our evenings often ended with a couple beers as we decompressed by watching whatever was on our tiny 13" TV. And what was on at the time—repeatedly—was a half-hour advertisement for an outfit called "National Grants Conferences" (NGC).
Why did the NGC infomercial captivate us? It wasn’t the charisma of the commercial’s star, ex-football player and former Congressman J.C. Watts (R-Okla.), who was busy making a mockery of whatever credibility he once had. And it wasn’t the enthusiastic couple who founded NGC, Mike and Irene Milin, proclaiming that numerous government grants were there for the taking.