Nintendo fans have clamored for years about wanting their favorite game developer to put something out on modern smartphones, and they finally got their wish on Thursday—though only technically—in the form of Miitomo. The company's first-ever official smartphone app launched on the same day as its brand-new "My Nintendo" rewards site, but while the app looks like one of Nintendo's life-sim curios, it plays more like a social network.
Miitomo stylistically compares a lot to its odd 3DS-exclusive game Tomodachi Life, in that it revolves around Nintendo's "Mii" characters and their humdrum, everyday interactions with each other. However, unlike Nintendo-produced titles like Animal Crossing and Tomodachi Life, players get pretty much zero game-like systems to interact with, and they do not create any of their in-game peers or neighbors.
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Instead, Miitomo revolves almost entirely around adding Miitomo-using friends to your network and buying clothes. After loading a Mii character into the game, either by importing it from a Nintendo account or by drawing it within the app, players are asked to add friends by attaching a Facebook or Twitter account, and they then come to learn that the app's major interaction is in the form of answering random life questions posed by your own Mii character. Those answers are then sent to any confirmed friends' Miitomo accounts, which they can then "like" in order to earn coin bonuses for both sides.